Sunday, 24 August 2014

Ford EcoSport: The Big Blue Oval in Compact SUV segment

Ford EcoSport: The Big Blue Oval in Compact SUV segment

It's been a year or so since the Ford EcoSport was launched in India and Ford smashed quite a few sales records. It created a rage among the buyers in the country and at one stage, the waiting period for certain variants of the SUV was over 10 months. Ford EcoSport price was its key to success as it was introduced in a price bracket of Rs. 6.30 - 9.69 Lakhs (Ex. Showroom, Delhi). Being launched in both petrol and diesel guises, it has a total of 10 variants with three different engine options. It was the most impressive at the time of its launch, owing to the extravagant exterior appearance, lavish interior cabin and performance oriented engines.

Ford EcoSport pictures clearly state that it adorns the company's latest global design philosophy and a taller stance has been given to it. Talking about Ford EcoSport features and specifications, it is being blessed with several best-in-class features such as Auto AC with dust filter, Cool glove box, Rear defogger with washer and wiper, Power mirrors with turn indicators, Power door locks with Front and rear power windows, Front fog lamps, Rear parking sensors, Smart rear package tray, 3.5 inch Multi-functional display, Fuel computer etc. to facilitate an individual inside the cabin. The three powertrains used with the compact SUV are - 1.5L TiVCT Petrol engine, 1.0L EcoBoost Petrol Engine, and 1.5L TDCi Diesel engine with top powers being 112PS, 125PS and 91PS, respectively. Mileage wise too, the highly acclaimed 999 cc, EcoBoost 1.0L petrol engine stands out amidst the rest with an fuel economy of 18.9kmpl, while the 1.5L petrol delivers 16.15kmpl, followed by the 22.7kmpl of the 1.5L diesel engine.

Ford EcoSport

However, the top-end Titanium trim has additional features of SYNC with voice control, Smart keyless entry with push button start, 16-inch alloy wheels, 60/40 rear seat splits, Tip and tumble rear seat, Rear seat recline etc. to name a few in order to provide added comfort and convenience. As far as safety is concerned, the company has incorporated Front dual airbags, Side & curtain airbags and Antilock Brake System (ABS) to cope up with the mishaps. Though, there is no all wheel drive variant on offer but the company has introduced an automatic variant with petrol fuel trim. As I type it, it is performing incredibly well in India, the only problem hampering its golden run being the extended waiting period. The company is working effectively in this direction and intends to bring it down to around 2 months.

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